Observations and opinions on how business communicates and how we can do it better.
Confessions of a Compulsive Creative
By on August 3, 2016 Leave a Comment
Lessons from Showbiz: Each Role is Essential
When the curtain comes down, the star of the show may take the bows, but every successful performance is the result of the coordinated, collective effort of (often) dozens of people in a wide range of … [Read more...]
By on February 21, 2014 Leave a Comment
3D Franchise Communications
I think we often fail to recognize the inherent complexity of business format franchising. Franchising is a unique model. I can’t think of any other business where a single brand simultaneously … [Read more...]
By on February 12, 2014 Leave a Comment
Delivering the Dream
The Role of Emotional Motivation in Franchise Development The Franchising Dream In the Franchising Dream, we have a great story to tell. It’s the goal that brought us all into this … [Read more...]
By on January 16, 2014 Leave a Comment
On Creativity: Just Say “No” to the New Clichés
“Give me your tired, your poor, your hackneyed phrases yearning to breathe free.” We’ve heard them all. Many of us have used at least one of them on occasion. (Truth time—embarrassingly—me … [Read more...]
By on December 10, 2013 Leave a Comment
Lessons from Showbiz: Patrick Stewart and the Fine Art of Selling
Sometimes, epiphanies come from unlikely places. I was reading the current issue of Esquire and spotted an interview with Patrick Stewart. Though I’m neither a Trekkie nor a huge fan of his pop … [Read more...]
By on December 2, 2013 Leave a Comment
Creative Thinking: Simple Isn’t
“Making the simple complicated is commonplace: making the complicated simple—awesomely simple—that’s creativity.” — Charles Mingus When it comes to communicating your idea to your audience, nothing … [Read more...]
By on November 14, 2013 Leave a Comment
Lessons from Showbiz: Every Performance Matters
From 2002-2005, one performer in Las Vegas was voted the top entertainer every year. His name was Danny Gans. As a pro baseball player for the Chicago White Sox, Danny picked up a small role in … [Read more...]
By on November 1, 2013 Leave a Comment
Tech Tip: Using PowerPoint on the Big Stage
Here’s the picture: You’re speaking at an event that will put you on the big stage. You’ve decided to use PowerPoint (or Keynote) to support your presentation. You’ve put in hours on your graphics… … [Read more...]
By on October 24, 2013 Leave a Comment
Creative Thinking—Part 3: Find the Truth
We started with a deep dive. Asking questions. Digging deeper– more questions. Mining the client’s mind… as well as that of the target. Charting objectives. Collecting data—be it anecdote, opinion or … [Read more...]
By on October 16, 2013 Leave a Comment
Meeting Matters: Set Objectives
In many cases, the annual meeting is an organization’s largest annual spend on group communications. Whether it’s a sales meeting, a franchise convention, a company conference or an association event; … [Read more...]
