I think we often fail to recognize the inherent complexity of business format franchising. Franchising is a unique model. I can’t think of any other business where a single brand simultaneously … [Read more...]
By on February 12, 2014 Leave a Comment
Delivering the Dream
The Role of Emotional Motivation in Franchise Development The Franchising Dream In the Franchising Dream, we have a great story to tell. It’s the goal that brought us all into this … [Read more...]
By on November 14, 2013 Leave a Comment
Lessons from Showbiz: Every Performance Matters
From 2002-2005, one performer in Las Vegas was voted the top entertainer every year. His name was Danny Gans. As a pro baseball player for the Chicago White Sox, Danny picked up a small role in … [Read more...]
By on October 24, 2013 Leave a Comment
Creative Thinking—Part 3: Find the Truth
We started with a deep dive. Asking questions. Digging deeper– more questions. Mining the client’s mind… as well as that of the target. Charting objectives. Collecting data—be it anecdote, opinion or … [Read more...]
By on October 3, 2013 Leave a Comment
Lessons from Showbiz: Be Yourself
“Be yourself. Unapologetically.” —Ke$ha During my 20s and 30s, I had the privilege of backing up some legendary showbusiness personalities. Across the spectrum of performers… from Tony … [Read more...]
By on July 15, 2013 Leave a Comment
What is a Brand?
Introduction The goal of this article is to provide a broad conceptual understanding of what branding is—and (perhaps just as importantly) what it’s not. We’ll cover why companies spend so much time, … [Read more...]