3D Franchise Communications

I think we often fail to recognize the inherent complexity of business format franchising. Franchising is a unique model. I can’t think of any other business where a single brand simultaneously … [Read more...]

Delivering the Dream

The Role of Emotional Motivation in Franchise Development The Franchising Dream In the Franchising Dream, we have a great story to tell. It’s the goal that brought us all into this … [Read more...]

Lessons from Showbiz: Patrick Stewart and the Fine Art of Selling

Sometimes, epiphanies come from unlikely places. I was reading the current issue of Esquire and spotted an interview with Patrick Stewart. Though I’m neither a Trekkie nor a huge fan of his pop … [Read more...]

Creative Thinking: Simple Isn’t

“Making the simple complicated is commonplace: making the complicated simple—awesomely simple—that’s creativity.” — Charles Mingus When it comes to communicating your idea to your audience, nothing … [Read more...]

Lessons from Showbiz: Every Performance Matters

From 2002-2005, one performer in Las Vegas was voted the top entertainer every year. His name was Danny Gans. As a pro baseball player for the Chicago White Sox, Danny picked up a small role in … [Read more...]

Meeting Matters: Set Objectives

In many cases, the annual meeting is an organization’s largest annual spend on group communications. Whether it’s a sales meeting, a franchise convention, a company conference or an association event; … [Read more...]

Lessons from Showbiz: Be Yourself

“Be yourself. Unapologetically.” —Ke$ha   During my 20s and 30s, I had the privilege of backing up some legendary showbusiness personalities. Across the spectrum of performers… from Tony … [Read more...]

On Presenting: Put the Audience First

Fade up on comedian Jerry Seinfeld, on stage at a posh theater. We pick him up mid-monologue as he remarks with perfect comic timing… "…so I got off the elevator, cut in line and said; ‘what is … [Read more...]

Creative Thinking—Part 2: Study the Assignment

In Part 1 of the Creative Thinking series, I offered an overview of the creative process.This week, let’s take a deeper dive into step one: Study the Assignment. I always start by getting deep into … [Read more...]

Creative Thinking—Part 1: Lightning Strikes & Big Ideas

“Never hope more than you work.” —Author Rita Mae Brown Creativity, in my experience, comes from two places: Lightning strikes and relentless, focused effort. And while lightning strikes are fun … [Read more...]

Tech Tip: Dressing for On-Screen Success

In his 1972 book, "Silent Messages," UCLA  Professor Albert Mehrabian introduced his landmark research into the relative importance of verbal and nonverbal messages. He found that three factors … [Read more...]

Lessons from Showbiz

It’s been said that everyone in America has two careers: Their own business. And show business. I actually started my career in showbusiness. No, I didn’t kick the Can Can in the Follies Bergere or … [Read more...]

On Presenting: Make Your Message Matter

If you’re tapped to speak at a meeting or convention, here are a few things to consider as you plan your presentation: Tell stories. People have communicated using stories since the dawn of spoken … [Read more...]

The Measure of Success

If you're a senior sales executive thinking about your next annual meeting, take a cue from consumer goods marketers. Survey your market BEFORE launching that big campaign. Not only can you better … [Read more...]

Taming Your Maverick Network

Check-Out Time Orlando, Florida — Sunday morning, 9:00am I’ve just wrapped a highly-successful sales meeting the night before. (Actually, it was well into the morning hours before my team and I … [Read more...]