3D Franchise Communications

I think we often fail to recognize the inherent complexity of business format franchising. Franchising is a unique model. I can’t think of any other business where a single brand simultaneously … [Read more...]

Delivering the Dream

The Role of Emotional Motivation in Franchise Development The Franchising Dream In the Franchising Dream, we have a great story to tell. It’s the goal that brought us all into this … [Read more...]

On Creativity: Just Say “No” to the New Clichés

  “Give me your tired, your poor, 
your hackneyed phrases yearning to breathe free.” We’ve heard them all. Many of us have used at least one of them on occasion. (Truth time—embarrassingly—me … [Read more...]

Creative Thinking: Simple Isn’t

“Making the simple complicated is commonplace: making the complicated simple—awesomely simple—that’s creativity.” — Charles Mingus When it comes to communicating your idea to your audience, nothing … [Read more...]

Creative Thinking—Part 3: Find the Truth

We started with a deep dive. Asking questions. Digging deeper– more questions. Mining the client’s mind… as well as that of the target. Charting objectives. Collecting data—be it anecdote, opinion or … [Read more...]

Meeting Matters: Set Objectives

In many cases, the annual meeting is an organization’s largest annual spend on group communications. Whether it’s a sales meeting, a franchise convention, a company conference or an association event; … [Read more...]

Creative Thinking—Part 2: Study the Assignment

In Part 1 of the Creative Thinking series, I offered an overview of the creative process.This week, let’s take a deeper dive into step one: Study the Assignment. I always start by getting deep into … [Read more...]

Creative Thinking—Part 1: Lightning Strikes & Big Ideas

“Never hope more than you work.” —Author Rita Mae Brown Creativity, in my experience, comes from two places: Lightning strikes and relentless, focused effort. And while lightning strikes are fun … [Read more...]

On Presenting: Make Your Message Matter

If you’re tapped to speak at a meeting or convention, here are a few things to consider as you plan your presentation: Tell stories. People have communicated using stories since the dawn of spoken … [Read more...]

The Measure of Success

If you're a senior sales executive thinking about your next annual meeting, take a cue from consumer goods marketers. Survey your market BEFORE launching that big campaign. Not only can you better … [Read more...]

Don’t Buy Video

You don’t buy coal, you buy heat. You don’t buy the paper, you buy the news. You don’t buy circus tickets, you buy thrills. And you don’t buy glasses, you buy better vision. —Anonymous Are you … [Read more...]

Meetings Matter

1774: The first Continental Congress 1865: Summit at Appomattox Courthouse 1894: The modern Olympic Games established 1945: Yalta Conference 1963: Martin Luther King’s march on … [Read more...]