Lessons from Showbiz

It’s been said that everyone in America has two careers: Their own business. And show business. I actually started my career in showbusiness. No, I didn’t kick the Can Can in the Follies Bergere or … [Read more...]

On Presenting: Make Your Message Matter

If you’re tapped to speak at a meeting or convention, here are a few things to consider as you plan your presentation: Tell stories. People have communicated using stories since the dawn of spoken … [Read more...]

Don’t Buy Video

You don’t buy coal, you buy heat. You don’t buy the paper, you buy the news. You don’t buy circus tickets, you buy thrills. And you don’t buy glasses, you buy better vision. —Anonymous Are you … [Read more...]

The Medium is Not the Message

Move over, Marshall McLuhan. If you’re creating corporate videos, the medium is not the message… it’s just the mechanism. But how you use this medium can make your message tangible, accessible and … [Read more...]