Tech Tip: Dressing for On-Screen Success

In his 1972 book, "Silent Messages," UCLA  Professor Albert Mehrabian introduced his landmark research into the relative importance of verbal and nonverbal messages. He found that three factors … [Read more...]

Don’t Buy Video

You don’t buy coal, you buy heat. You don’t buy the paper, you buy the news. You don’t buy circus tickets, you buy thrills. And you don’t buy glasses, you buy better vision. —Anonymous Are you … [Read more...]

The Medium is Not the Message

Move over, Marshall McLuhan. If you’re creating corporate videos, the medium is not the message… it’s just the mechanism. But how you use this medium can make your message tangible, accessible and … [Read more...]