In his 1972 book, "Silent Messages," UCLA Professor Albert Mehrabian introduced his landmark research into the relative importance of verbal and nonverbal messages. He found that three factors … [Read more...]
By on July 17, 2013 Leave a Comment
Don’t Buy Video
You don’t buy coal, you buy heat. You don’t buy the paper, you buy the news. You don’t buy circus tickets, you buy thrills. And you don’t buy glasses, you buy better vision. —Anonymous Are you … [Read more...]
By on July 10, 2013 Leave a Comment
The Medium is Not the Message
Move over, Marshall McLuhan. If you’re creating corporate videos, the medium is not the message… it’s just the mechanism. But how you use this medium can make your message tangible, accessible and … [Read more...]